We recently wrote a piece on the pros and cons of having an application developed specifically for your business versus relying on a mobile optimized site. (In case you missed it, you can review the blog here: https://www.web-envy.com/apps-vs-mobile-sites/). Although the points brought up are still true, TechCrunch published an article discussing the increase in Mobile App usage in 2014. More users are spending the majority of their time on apps as mobile web surfing declines.
This is an important consideration when evaluating whether an app may be right for your business. In fact, 86% of users time spent on mobile devices is devoted to mobile apps, with just 14% being spent on mobile web. To read the full article, check it out here: http://techcrunch.com/2014/04/01/mobile-app-usage-increases-in-2014-as-mobile-web-surfing-declines/
We want to know what you think! Do you spend the majority of time on apps? Does an app make sense for your business? We’d love to get in touch and discuss further. Drop us a note at firstname.lastname@example.org.