We’ve recently been in discussions with several clients about the importance of having a user-friendly website for mobile devices. The question of whether or not your business should have a mobile application custom designed is one that is often debated and really depends on your specific business and goals.
Here are some key points to consider:
- Does your business have a large enough customer base to ensure enough people will download the app to make it worth the cost of creating? App development can be expensive but can also make a lot of sense for many businesses. We just want to be sure that the app is useful for your customer base and provides added value to them.
- Is there a function within the application that will be unique to the app and isn’t available on the main website? An example of this might be an ability to check in to a restaurant and see who else is dining there by connecting social media accounts.
- Will you charge a fee for downloading the app or offer it free to users? And will there be potential revenue opportunities within the app itself? Prime examples of this are games where you can upgrade to get more levels or features.
We’d love to sit down with you and evaluate your business to see what makes the most sense for your target audience. To schedule a meeting or call, send us a note at firstname.lastname@example.org. We’re always excited to help provide the right web tools for your business!