by Dylan Chadwick While quality products are the lifeblood of any company, marketing is often the lungs. And just as Don Draper and the Mad Men changed the way that we look at consumerism in the 1950s, today’s ad men (and women, thank goodness!) are coming up with ever-more-creative ways to grab the public’s attention […]
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May
18
Apr
29
Facebook was created as a way for college students to connect with those around them, share photos and update statuses. So how did it get to be such a powerful force in the marketing world? And how can you effectively create a message that will be memorable enough to cut through the social clutter in […]
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Apr
8
Blogging is time consuming so you want to be sure that your efforts are well focused towards a goal of identifying with your audience’s interests. There are a few important sources you’ll want to check before you even start typing your next post. What content is your target audience already sharing on their own social […]
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Apr
1
It’s no secret that creating and maintaining a blog takes a tremendous amount of time and effort. But we all know the payoff can be great- but how long does it typically take to see results? Unfortunately there is no definite concrete answer here. There are a few things you can do from the start […]
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Mar
25
This is another installment of our web school series where we breakdown some of the confusing web jargon that gets thrown around in our industry. Our goal is to provide a simple definition with a few examples to make things nice and clear! Okay, we all know search engine optimization is key in getting users […]
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Feb
18
Let’s face it. Social media pages have become almost a requirement for businesses. If you don’t have a Facebook, Twitter or Yelp page, then your customers may not be able to even find your service or product. But just setting up the account is one thing, how can you most effectively use it to promote […]
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Jun
16
A series of articles focused on keeping you savvy with the latest in online marketing, web design and SEO We happen to be in a field that is constantly in flux, with new technologies and trends evolving almost daily. At times, it almost seems like a full time job just to keep up with the […]
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Apr
11
Developing a beautiful website just isn’t enough anymore. You can spend hours and hours on the appearance, tweaking fonts and layouts to achieve exactly the look your client wants. But ultimately, the goal is to get your client’s brand found. And it’s not always easy to break through the clutter. Getting caught up in design […]
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