Web design is often focused on giving users a good experience by making information easy to access and navigation a breeze! But how could we forget the importance of design. And it’s really all about the subtleties.
Fonts evoke a certain emotion that helps convey an overall message about your brand. Are you a clothing boutique catering to fashion guru’s? Or are you a law firm focused on getting the most valuable information in the hands of your perspective clients? Either way, the font you choose for your brand and your website will tell a piece of the story of who you are.
The are a few basic points to consider when selecting a font:
- Start with a goal. Once you know what you are trying to accomplish, you can better select a typeface that will best serve your overall purpose.
- Legibility is most important. If your audience can’t read the key message, then it won’t matter how fancy your font.
- Choose fonts based on their function. If you are working with a headline, chose a font that is bolder and taller. If it’s body text, then fonts designed specifically for headlines will become much more difficult to read once the size is reduced and more copy is added.
- Plan your hierarchy ahead of time. You’ll want to be sure there is enough variety in the italic and bold options to cover all the different components within your design.
It’s important to remember that often times a small selection of your favorite fonts can be incorporated into many different designs. Many designers have a small arsenal of fonts that serve them throughout their careers.
We’d love to discuss typography with you to help you create the best connection with your particular audience! Connect with us and send us a note to firstname.lastname@example.org.