Let’s face it. Social media pages have become almost a requirement for businesses. If you don’t have a Facebook, Twitter or Yelp page, then your customers may not be able to even find your service or product. But just setting up the account is one thing, how can you most effectively use it to promote your business and simply generate awareness for your brand? Well this, friends, is not always a black and white, clear-cut answer.

You see; it’s all about generating a community. But how you go about this can be very dependent on the mission and goals of your particular business. One thing is clear. Social media users aren’t really looking for the hard sell. In fact, you may want to consider posting only relevant news or blogs about something your target audience will be interested in. It always helps to be recognized as a good landing place for important or interesting information.

For example, if your business sells uniquely designed iPhone cases, you’d maybe wanted to post relevant information about upcoming software releases, trends in graphic design or even inspirational quotes and photos that people really focused on design would like to share or re-tweet. People tend to appreciate beautiful and unique posts and they won’t hesitate to share with their 500 friends and so on. Suddenly your brand is in front of hundreds of users. And you didn’t even pay a cent for that organic exposure.

It all goes back to really understanding what your target audience thrives on. What will attract them to your business and what can you provide them that they’ll want to share with the people close to them. Social media sites revolve around communication of ideas and sharing life in a virtual way with connections online. The key to being an influencer is really catering to what your audience wants.

If you’d like some advice on getting your business rolling in the social media world, we’d love to help! Social media has become essential for organic SEO and we integrate accounts into each of our web designs. Send us a note at info@web-envy.com and we’ll get in touch!