Your web design, navigation and content is key to getting visitors to really take notice of your brand. Sure, you want to include stunning visuals that tell a story about who you are as a company or organization paired with content that portrays your key message and mission. But this is all simply part of the brand awareness stage of the sales cycle. Communicating your brand is only step one. Ultimately you want your target audience to consider choosing your brand the next time they want to purchase your product or service.
This is when it becomes essential to weave customer testimonials and success stories into the content of your website. People don’t always want you to just tell them what you think they want to hear. Third party reviews are what make sites like Yelp so successful. If other people are willing to go out on a limb and take time out of their busy schedules to talk about your company, it provides a more genuine experience for your target audience.
Some ideas for including other perspectives and success stories include:
+ Case Studies
+ Customer videos
+ Guest blogging
+ Customer testimonial callouts
Let us know if you’re interesting in learning more about how to incorporate other perspectives into your website design and content. We’re always happy to chat with you about how your web presence can help you continue to build relationships with your audience and ultimately build your brand awareness. Feel free to send us a note at firstname.lastname@example.org and we’ll get in touch!