How to Cater to Users on the Move
It’s no secret that more and more people are spending the bulk of their time surfing the web on the go. You just have to look up at the airport, grocery store or even the gym to see someone using their mobile device to access their email, find a great local restaurant or even book an upcoming event This is due to the advancement of both smartphones and tablets to function in a more convenient way. In fact, they’ve become comparable to laptops and PC’s. This gives users the power to access information anywhere and at any point during the day. Knowing this means we must adjust and aim to offer usable content on these mobile devices. If you’ve noticed a decrease in traffic to your company or personal website, then read on to learn how you can cater to the trend.
It’s the age of mobile and you need a mobile friendly site to survive. No doubt, it’s something you’ve heard about. Luckily template sites such as WordPress have created plugins to add to your current site to make the change as seamless as possible. So don’t fret, you don’t necessarily need to fork out the funds to design an entirely new website. If you’re happy with the design and usability but simply want it to translate to the mobile space, this is your best solution. Download the mobile plugin for WordPress here: http://wordpress.org/plugins/wordpress-mobile-edition/.
If your site isn’t built on WordPress, there are still many solutions available using the same concept. But maybe you’re in a different boat altogether. It may be time for a complete revamp of your site and if his is the case, keep mobile screens in mind when it comes to the layout and menu options on the site.
If it turns out you do want to redesign your site, then responsive design is truly the most sought after option currently offered. You may have heard of this fluid design style that automatically adjusts to the resolution of the device accessing the site (if fact, we wrote an entire blog on the subject a months ago!). Sure it’s got a fancy name, but it’s definitely more than meets the eye. Not only does the design appear clean and crisp on a PC, but when it’s accessed on a mobile device, the fluid grid structure allows it to adjust and reconfigure the navigation to function as a mobile site.
Looking for some advice on choosing which option is right for you? Contact us as firstname.lastname@example.org and we can help assess your current website. Plus we’ll offer solutions on how to increase your mobile traffic!