Sure, Pinterest is a great place to get ideas and inspiration for crafts and recipes, but it can also be an excellent avenue to promote your business. If you’ve started a blog on your website, you may be searching for ways to drive more traffic and interactions to the content you’re posting. Pinterest can be an invaluable resource to reach a wider and more diverse audience. But how do you make your engagements relevant instead of simply appearing to promote yourself?
It’s vital to create an overall presence on Pinterest. Then you can weave in blog promotion posts and other business related content. Here are a few essential tips to get you started:
- Pinterest functions as an online glossy, beautiful magazine. Use images to draw attention to your pins and visitors will be more likely to re-pin and click through to read your blog article.
- Create a board with the title of your blog. This way your content is organized within Pinterest and users can specifically follow your blog board to receive your posts on their home feed.
- Add a ‘Pin-It’ icon to your blog on your website. This gives your visitors another way to promote your posts on their own Pinterest boards.
- Stay involved with your followers. It’s essential to pin, comment and follow back your followers. Being an active user of Pinterest creates a much stronger profile for your business. By regularly pinning engaging content, more and more users will re-pin and comment on your pins, casting a wider net of exposure on your page.
- Include a relevant quote from your blog in the description section that will entice readers to click on your pin.
These 5 tips will provide a good launching point for getting started with Pinterest for Business. Which do you think is the most helpful? Leave a comment below!
We’d also love to chat with you more about how your can tailor Pinterest for your specific business. Send us a note at firstname.lastname@example.org.Tags: Pinterest, social media