By now you’ve probably heard that integrating social media into your website is essential and key to driving users both to your website via your social media presence and vice-versa. It simply provides another organic avenue for traffic to your site. Additionally, users tend to give your website and business more credit if you’re involved in social media and do it well. These days it seems almost a requirement for creating and fostering relationships with customers, users and advocates. But who knew the importance many people place on the way the social media sites are linked?
It turns out users respond better to unique design and placement of the familiar social media icons. So being original increases the likelihood that users will click through to your Facebook, Twitter, Instagram or Pinterest page in comparison to simply using the traditional icons provided by the platforms. The best and most integrated designs fit in with the overall theme of the website and don’t look like they’ve been stuck there as an afterthought. The subtleties of these minor tweaks seem to appeal to users and pay off in the long run when more traffic is driven to social media pages and content.
It’s also important to note that you don’t necessarily need to integrate a link to every single social media account on your website. Typically you’ll gravitate towards the social media platforms that seem to work best for promoting your business and appeal to your target audience. And it’s likely you’ll spend more time nurturing your relationships with those customers. So don’t stress over regularly posting to every single social media account. This should also translate into your decision about which icons to include on your website. Choose to promote only the ones you spend time developing so when users do click through to the page, they’ll find content that will engage them further and supplement the main website.
When designing the icons and website it’s important to plan where the links will reside. You want to attract attention but it shouldn’t take away from the main content on the website. It’s a fine line that’s worth walking in the long run and will be the most effective way to grow traffic both on your main website and social media pages.
Check out some of our favorite examples of sites that are focused on their social media links and have spent the time to really ensure they fit into the style and brand image communicated throughout their website.
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Tags: social media, Web Design