When designing a website, many factors have to be taken into account. Colors, spacing, layout and yes, even font choice can have a profound impact on the message and mood your site conveys. The visual appearance says a lot about your personality and brand image even before a visitor clicks on a link or reads a headline. So how do you ensure your type send the message near and dear to your brand or cause? Here are a few basic tips to help you begin to uncover what type is right for you.
1. Keep it Simple :: Select only two to three fonts for use throughout your entire website. Using more than this clutters the text on the page and makes it hard for readers to focus on what’s important. Choosing to use too many different font families interrupts the overall design flow of the site and can make elements and pages appear disconnected.
2. Make it Readable :: Let’s face it, the ultimate goal for your site is to get users to read your content and understand your business. You want to be helpful to your potential customers by making sure they can read the font you’ve selected. Sure, there are some really intricate and beautiful fonts available but readability always trumps design when it comes to selecting a font for displaying information on your website.
3. Test Web Fonts Across Browsers :: With so many free open source web fonts available, it’s become even more important to test your site across browsers. It’s possible that many fonts work on Mozilla Firefox but may not work on Google Chrome or vice versa. Testing your site across multiple browsers allows you to be sure everyone is viewing your site exactly the way you intended.
4. Convey Emotion :: The weight of a font along with the style can convey an important and subtle message to visitors about your brand and what your company culture is like. Bolder fonts tend to appear confident and ‘in your face’ whereas lightweight fonts are more open and free. They still convey an important message but may not be as upfront about it. Blending a mix of a couple different font weights can help to draw attention to important messages and provide contrast that often keeps readers glued to the page.
Remember, you want your font selection to compliment the overall strategy, design and message of your company and website. Following these simple tips will help to place you on the right path. Have a specific question on selecting the right font for your brand or business? We’re always happy to help! Send us a note at firstname.lastname@example.org.