This is another installment of our web school series where we breakdown some of the confusing web jargon that gets thrown around in our industry. Our goal is to provide a simple definition with a few examples to make things nice and clear!
Okay, we all know search engine optimization is key in getting users to visit your website by driving your site to the top of the list in a keyword search. This month, we wanted to focus on backlinks. Backlinks are links to your site that appear within the content on another site.
Having backlinks on high-ranking websites (in other words, sites that have a good Google search ranking themselves) will greatly increase your search engine optimization. This is especially true if the links appear as anchor text. An example of anchor text might be, “CLICK HERE”, as a hyperlink that navigates to a particular page on your website.
A blog with interesting and engaging content can be a great way to get other sites to feature links to your website. If you’d like to learn more about how to get started, please feel free to send us a note to firstname.lastname@example.org and we’d be happy to help!