A series of articles focused on keeping you savvy with the latest in online marketing, web design and SEO
We happen to be in a field that is constantly in flux, with new technologies and trends evolving almost daily. At times, it almost seems like a full time job just to keep up with the latest and greatest in web design, development, SEO, hosting and the like. So we know firsthand how difficult it can be to understand all the lingo and acronyms we throw around in discussions with colleagues and clients every single day.
Out of this realization, the Web School Blog was born! Occasionally we will publish a blog focused on industry terms or trends to help keep you savvy and smart. When you realize you want to update your website or improve your SEO strategy you won’t be left in the dark and you’ll have a better idea of how to engage with the web gurus.
Today we give you Lesson #1 focused on the very basics of SEO
So… what do all those letters really mean and how do you get you started on an effective strategy. We’ll start at the beginning with the very term that started it all, SEO or Search Engine Optimization. This is the process of determining how search engines function and how to optimize a website so it will organically rank higher in a particular industry, field or location search. A higher rank will allow you to increase the amount of traffic your site receives and in the end it will help to increase awareness of your product, service, cause, etc. among your target audience.
Search engines, like Google and Bing, use an intricate set of algorithms to determine what content and websites will be most helpful and intriguing to users. Search engines are programmed to look for pages that are popular and rank them higher in results. The goal is to make the end user happy with the results and truly find content that fits the keyword strings typed in the little box at the top of the page. How can you give yourself a better chance of making the cut? It turns out SEO can require a lot of time and attention so sometimes it’s good to reach out to an expert. However, here are a few basic things you can do to get started in the right direction with boosting your organic ranking.
- Create a user-friendly website for HUMANS! It turns out search engines rely on internet surfers to decide what is popular so why not focus on optimizing their experience and the ranking should improve organically.
- Integrate keywords into your content that your audience will relate to. This means you need to stay true to your vision for your business and create content that aligns with your overall target audience’s expectations of what you’re offering.
- Always remember that search engines rely on relevance and importance. So this means you must actively market your content. Having a well-designed and optimized website doesn’t do you much good unless people know about it. As you get the word out and gain more interest, search engines will take notice and see your content as popular and relevant.
- Put yourself in your audience’s shoes for a day. You want to understand your target group to the point where you’ll know what language they typically use and how they search for information. Ranking high for irrelevant searches doesn’t do you much good in actually converting your site traffic. Stick with your vision and know who your audience is so well that you start to think like them. Following this rule of thumb makes it more likely you’ll attract the right client or customer base to your business.
These concepts may seem simple enough but this is only the SEO tip of the iceberg. There are so many factors that play into optimizing your webpage but luckily they’re tools and resources that can help. If you’re interested in learning more we found this great resource guide from our friends at Moz.com. Moz (formerly SEO Moz) is an inbound marketing tool that can help you analyze your current website and provide insights on how to improve. Download the guide here: http://static.seomoz.org/files/SEOmoz-The-Beginners-Guide-To-SEO-2012.pdf
Do you have questions specific to your online presence? We’re always happy to help. Get in touch with us at firstname.lastname@example.org or call us at 855-WEB-ENVY.