It’s no secret that creating and maintaining a blog takes a tremendous amount of time and effort. But we all know the payoff can be great- but how long does it typically take to see results? Unfortunately there is no definite concrete answer here. There are a few things you can do from the start to ensure you are on the path to great results.
Start with a mission statement. You must have a purpose for your blog and a clear understanding of what results look like to you. Ask yourself how you can provide value to your audience. Once this is clear, you can cater content towards reaching a specific audience that will help you fulfill the purpose of the blog. For instance, if you are an interior design company that is looking to provide design tips to young professionals, then you will feature content that shows how there are many simple and quick ways to make a big impact in a small space.
Even with a clear purpose and path forward, it takes persistence to develop content that will rank high in search results. Pair your original content with a strong social media integration to help get your blog as much exposure and traffic as possible from the get-go. Once you generate this natural traffic, Google will begin to rank your posts higher. It often takes 6 months or more to get traction on search engines but if you stick to it and consistently generate quality content, the payoff will be great.
As always, we’d love to help you get started or answer any other questions you may have! Send us a note at firstname.lastname@example.org and we’ll be in touch!